Branding —
Safe S3X 4U

[ INTENTION ]
Young women’s bodies are biologically more prone to STDs. Many young people are hesitant to talk openly and honestly with a doctor or nurse about their sex lives. It is important to encourage women to talk about their sexual wellbeing.

[ APPROACH ]
Safe S3X 4U encourages women to openly talk about their sex lives and how they can prevent and/or cure STDs/STIs. Even though STDs are widespread, getting one can result in a great deal of humiliation and embarrassment. However, STDs are just like any other sickness that spreads from person to person; their transmission route just happens to involve sex. It is important to ensure that young women are taking precautions in order to protect themselves.

Safe S3X 4U not only educates women about ways to prevent the transmission of STDs but also provides them with a personal kit that they can use to enhance the pleasure while taking care of their sexual health. The "Desire" kit includes many products that enhance their sexual experiences, such as massage gels and personal lubricants, as well as products that shield women from infections, such as condoms. This kit also comes with the founder's business card for customers to receive a personalized engagement experience and show a culture of commitment to their wants and needs. Products such a notebooks and tote bags increase brand visibility which in turn increases the curiosity of potential customers. Our signature tagline "Safe sex lets you focus on pleasure," is highlighted on all collaterals in order to make the company and products stick in our consumers' memories. Safe S3X 4U intends to alleviate shame and enable the topic of intimacy and wellness to be discussed. It's critical to understand that your partner is not showing you respect if they refuse to use condoms or take steps to prevent STDs. The desire for your safety is a sign that someone truly cares about you.